About The Project
As part of our PR strategy and talent sourcing services, we specialise in the commercialisation of Black and Diverse Talent in the mainstream media space. We work with brands to source the right talent that will help them connect them to their Diverse Audiences through authentic Talent-led commercial campaigns across Social Media, TV, and Radio.
For this project, we worked with Stanley on a Talent-led social media campaign and experiential in conjunction with BST Hyde Park to help reach their Black and Diverse audiences and promote their new Stanley hydration hero bottles and their Stanley Clubhouse Fitness Classes.
We partnered Stanley with relevant diverse talent in the fitness world that would provide a strong reach and authentic connection to their diverse audiences. The talent was contracted to lead fitness classes at the Stanley clubhouse and participate in social campaigns promoting the classes and the launch of the Stanley Hydro Hero Bottle.
The campaign was a success and the classes were sold out in hours! Once more through our Cultural Marketing Expertise, we helped Stanley authentically connect to their Diverse Audiences.
