About The Project
As part of our campaign strategy and talent sourcing services, we specialise in the commercialisation of Black and Diverse Talent in the mainstream media space. We work with brands to source the right talent that will help them connect them to their Diverse Audiences through authentic Talent-led commercial campaigns across Social Media, TV, and Radio.
For this Campaign, We led a talent-driven digital and experiential campaign for the launch of Stanley’s Hydration Hero Bottles, and Stanley Clubhouse Fitness Classes. in conjunction with BST Hyde Park, connecting the brand to diverse fitness audiences. With sold-out fitness classes in hours, this activation highlighted how aligning with the right talent can produce both cultural and commercial success.
We partnered Stanley with relevant diverse talent in the fitness world that would provide a strong reach and authentic connection to their diverse audiences. The talent was contracted to lead fitness classes at the Stanley clubhouse and participate in social campaigns promoting the classes and the launch of the Stanley Hydro Hero Bottle.
How We Made It Work:
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Strategic Talent Sourcing: We identified fitness influencers and personalities with strong connections to diverse communities. Their authentic influence ensured the campaign resonated deeply with the target audience.
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Experiential Activation: These influencers sold out the fitness classes at the Stanley Clubhouse activation, creating buzz and driving engagement.
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Social Media Amplification: The influencers participated in vibrant social campaigns promoting the fitness classes and Stanley’s hydration products, ensuring maximum reach and cultural alignment and generating 500k views.
