01
Creative Consulting
Our Creative Consulting service supports brands in developing culturally intelligent strategies that foster meaningful connections and long-term brand loyalty.
We combine audience research, cultural insights, and strategic guidance to help brands navigate cultural nuance with confidence and credibility. From refining messaging to shaping inclusive campaigns, we provide the expertise to ensure your brand is relevant, resonant, and positioned for sustainable growth.
02
Branding & Design
A strong brand identity does more than look good—it communicates your values, sets you apart from competitors, and attracts the audiences that matter. We work with brands to develop visually striking, culturally informed branding and design that not only captures attention but also builds trust and relevance with diverse audiences.
03
Specialist PR
Effective PR in cultural marketing goes beyond visibility—it’s about authentic representation. We craft tailored, impact-driven PR strategies that connect with Black and diverse audiences in meaningful ways. From media features and influencer partnerships to digital PR and cultural moments, we help brands build credibility, drive engagement, and tell stories that truly resonate.
What We Do
Navigating the multicultural world and the complexities of cultural engagement can be challenging for brands, especially if there is a lack of diversity inclusion within marketing teams or no cultural marketing specialists.
Over the years, we’ve seen many brands make multicultural marketing mistakes that have not only caused outrage among their diverse audiences but also caused a disconnection between the brands and their overall audience, causing a loss of overall engagement.
These mistakes although innocently made highlight a lack of information and expertise in understanding diverse audiences and how to navigate the cultural landscape. This is where we come in. In the age of multiculturalism, representation, and inclusion, it is no longer acceptable for brands to make such mistakes. It is their responsibility to ensure they are well informed.
At Identity Creates, we help you not just avoid these costly mistakes but also help you authentically connect with your diverse audience in a way that speaks to them, connects with them, and allows you to reap the benefits of multicultural marketing across the Digital, TV, Outdoor, and Radio.
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04
Marketing
When rooted in culture and backed by research and insight, marketing becomes a powerful tool to elevate brand visibility and deepen audience connection. We partner with brands to develop strategic multicultural campaigns that authentically reflect their vision and resonate with Black and diverse audiences.
Our services include campaign management, outdoor marketing, social media strategy, and more—delivered through a culturally intelligent lens that drives real impact.
05
Events & Activations
We help brands maintain relevance by strategically guiding the development and execution of events and experiences that authentically engage Black and diverse audiences. Our culturally informed approach ensures every activation is meaningful, targeted, and leaves a lasting impact. By leveraging cultural insights and industry expertise, we deliver activations that resonate, enhance brand visibility, and drive measurable results.
06
Talent Sourcing
The right influencer, TV personality, or talent can be a powerful catalyst for authentic connection and engagement within Black and diverse audiences. We work closely with brands to source talent that not only fits their campaign needs but also genuinely reflects and resonates with their target communities.
With a deep understanding of cultural trends, audience insights, and industry dynamics, we help brands avoid tokenism and tick-box approaches, ensuring the talent selected drives relevance, builds trust, and amplifies your brand’s message with authenticity.