We help brands discover and understand their unique brand identity, target audience and implement effective strategies to increase their competitive advantage and brand visibility.
01
Creative Consulting
The right brand identity and design can set you apart from your competitors and attract the audience you need. We work with brands to create branding and designs that are creative, attractive and targeted.
02
Branding & Design
PR is not standardised because not one brand is the same. We work with brands to create specialist and effective PR strategies that work and are measurable. These include Publication & TV features, Influencer Marketing, Digital PR and more.
03
Specialist PR
Why Do You Need Us?
Navigating the multicultural world and the complexities of cultural engagement can be challenging for brands, especially if there is a lack of diversity inclusion within marketing teams or no cultural marketing specialists.
Over the years, we’ve seen many brands make multicultural marketing mistakes that have not only caused outrage among their diverse audiences but also caused a disconnection between the brands and their overall audience, causing a loss of overall engagement.
These mistakes although innocently made highlight a lack of information and expertise in understanding diverse audiences and how to navigate the cultural landscape. This is where we come in. In the age of multiculturalism, representation, and inclusion, it is no longer acceptable for brands to make such mistakes. It is their responsibility to ensure they are well informed.
At Identity Creates, we help you not just avoid these costly mistakes but also help you authentically connect with your diverse audience in a way that speaks to them, connects with them, and allows you to reap the benefits of multicultural marketing across the Digital, TV, Outdoor, and Radio.
04
Marketing
When marketing is done correctly, it has the power to increase your brand visibility and reach. We work with brands to create effective marketing strategies that communicate
their vision and targets their audiences.
These services include Campaign Management, Outdoor Marketing, Social Media Marketing, SEO's and more.
05
Events & Activations
With a new digital age, comes the need for more experiences. Customers no longer want to be sold to, they want to be offered an experience that leaves a lasting impression.
We work with brands to create and build events and activations that are creative, targeted and experiential to help them reach their target audience, increase visibility and make a lasting impact.
06
Talent Sourcing
The right influencer, TV personality or talent can make a huge difference on the visibility, reach and effectiveness of your campaign. We work with brands to source the right talent for their campaign, shoots, TV etc.
With understanding of your industry, audience and trends, we know what talent will catch their attention and make your project relevant.