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About Us

Welcome to Identity Creates, where Creativity meets Culture. We are an award-winning 360 creative agency dedicated to bridging the gap between brands and their diverse audiences.

Our mission is clear—to help brands move away from tokenism, stereotypes, and checkbox diversity initiatives within their marketing & PR strategies. We guide them toward authentic cultural alignment and positive representation that connects meaningfully with their audiences.

Research shows that 80% of multicultural marketing campaigns fail to resonate with their target audiences, and the consequences for brands that miss the mark are both costly and damaging. That’s where we step in.

At Identity Creates, we understand that multicultural marketing isn’t just about following trends or featuring diverse faces in campaigns—it’s about understanding cultural nuances, celebrating cultural richness, and avoiding costly mistakes that alienate audiences. Our approach emphasises authenticity, long-term trust, and measurable success.

We specialise in a comprehensive range of services designed to elevate your brand’s presence, create competitive advantage and impact with your audiences, through Campaign Strategy and Management, Marketing, Digital Marketing (Social Campaign Strategy, Content Ideation, and Planning), PR, Talent Sourcing, Branding, as well as, Events and Experiential Activations.

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What Makes Us Different?

Our work is more than just creating campaigns—it’s about shaping the future of marketing. We educate brands on navigating cultural complexities, showing them how to connect authentically rather than superficially. We are moving the industry away from harmful stereotypes and toward positive, impactful representation that drives real business results. Through our campaigns, we’ve seen how authentic multicultural marketing fosters consumer trust, brand loyalty, and cultural resonance.

At Identity Creates, We firmly believe that the future of marketing lies in authentic storytelling and accurate multicultural representation. We are unapologetically passionate about creating marketing that makes diverse audiences feel seen, heard, and celebrated. Our work matters because authentic representation matters. It’s good for people, it’s good for society, and it’s good for business.

Join us in redefining the narrative and creating connections that matter. Together, we can build a community of customers who are genuinely engaged and loyal to your brand.

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