About The Project
This project was a sponsorship collaboration with McDonald's and Move Good for the Manny Norté Brits After Party 2024. Identity Creates was hired by Move Good (The events company) to provide services such as Sponsorship, Guest Listing, and PR for the Manny Norté Brits After Party.
We successfully secured the client a sponsor and brand partnership with McDonald's for the event. Not only did we bring McDonald's on board as a financial sponsor, we also used our cultural marketing expertise to turn this sponsorship into a commercial co-branded social campaign that would further help McDonald's connect to its Black and Diverse audiences.
Understanding the sponsor's needs and goals to better and authentically reach this audience demographic, we curated a talent-led commercial campaign strategy with McDonald’s and Manny Norté.
This involved McDonald's designing and wrapping a van activation that they brought on-site to engage with party guests and to film the co-branded talent campaign live at the Brits After Party with Manny Norté.
The campaign also featured some significant celebrities such as Giggs and Aitch. The campaign was a success, allowing McDonald's to authentically connect to the cultural scene and its diverse audiences.
Furthermore, we also put together the guest list for the event which had many notable names in attendance such as Aitch, Maya Jama, Stormzy, Wale, Ella Thomas, Tyrique Hyde, and more.
We further supported the PR of the event which was reported across blogs such as Grime Daily and Linkup TV.
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