MORRISONS

As part of our campaign and talent sourcing services, we specialise in the commercialisation of Black and Diverse Talent in the mainstream media space. We work with brands to help connect them to their diverse audiences through authentic Talent-led commercial campaigns across Social Media, TV, and Radio.

For this project, we worked with Morrisons to create a Talent-led Cultural Digital Campaign for Black History Month. The creative for this campaign was to champion and celebrate recipes derived from diverse cultures and showcase to these audiences how they can create their loved recipes from products found in Morrisons.

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We partnered Morrisons with ITV's Next Level Chef contestant Temi Abdullahi (Chef TTK), a Black Afro-Fusion Chef who specialises in making diverse cultural recipes. The campaign was a success and positively connected with Morrisons' black and diverse audiences, showing these customers how they can shop with Morrisons and create their most loved cultural recipes. Once more, through our cultural marketing expertise, we helped Morrisons authentically and successfully connect to their diverse audiences.